Question

Donna was invited to attend a meeting with six other people to review and discuss impressions of a firm's advertisements. After viewing them, the group answered open-ended questions. Donna was most likely part of a ______.

A) Focus group
B) Survey
C) Panel
D) Literature review

Answer 1

Donna was part of a focus group aimed at gathering detailed opinions about a firm's advertisements through a group discussion and open-ended questions.

Step-by-step explanation:

Donna was most likely part of a focus group. Focus groups are commonly used in market research to gather opinions and impressions about products, services, or ideas in an interactive group setting.

These are not structured interviews like surveys where everyone is asked the same questions; instead, participants engage in discussions and provide more in-depth responses that help researchers understand the thoughts and feelings behind the feedback.

In Donna's case, the group discussion about a firm's advertisements and answering open-ended questions are typical activities of a focus group designed to elicit detailed feedback and insights.