Question

Tools that measure ______ ______ can quickly generate a lot of information, and many are free. Yet, much of this information is selective.

A) Customer satisfaction
B) Social media metrics
C) Market demand
D) Competitor performance

Answer 1

Social media metrics are tools used to measure the performance and impact of social media campaigns and activities.

Step-by-step explanation:

The correct answer is B) Social media metrics. Social media metrics are tools used to measure the performance and impact of social media campaigns and activities. These tools can provide information on metrics such as reach, engagement, impressions, and conversions. While these tools can generate a lot of information, it is important to recognize that the information collected may be selective and not representative of the entire population.