Final answer:
A situation analysis allows both the marketing manager and researcher to understand the problem area. Root cause analysis is important to identify the real cause of a problem. Experts can provide initial insights that help guide the analysis process.
Step-by-step explanation:
A situation analysis allows both the marketing manager and researcher to agree upon and understand what the problem area is.
Root cause analysis is a method used to identify the real cause of a problem, rather than just dealing with the symptoms.
Experts often have a good sense of the answer even before conducting a detailed analysis, which helps identify possible mistakes and prompts a closer look.