Question

As the marketing manager at a very successful sports equipment company, Joe must make decisions about pricing and advertising. He often uses a computer program that provides suggestions about price levels and advertising media choices. This computer program is most likely a(n)

A) Predictive analytics tool
B) Marketing database
C) Market research report
D) Marketing campaign

Answer 1

The computer program that Joe uses to make decisions about pricing and advertising is most likely a Predictive analytics tool. It uses historical data and statistical algorithms to make predictions about future outcomes.

Step-by-step explanation:

The computer program that Joe uses to make decisions about pricing and advertising in his sports equipment company is most likely a Predictive analytics tool. Predictive analytics uses historical data and statistical algorithms to make predictions about future outcomes, such as the optimal price levels and advertising media choices. The program can analyze data on past pricing and advertising strategies, as well as other relevant factors like customer demographics and market trends, to provide Joe with suggestions that can help him make informed decisions.