Question

Which of the following is a common mistake marketing managers tend to make during the first step of the marketing research process?

A) Jumping to conclusions
B) Ignoring secondary data
C) Conducting surveys
D) Defining the problem clearly

Answer 1

Jumping to conclusions is a common mistake marketing managers tend to make during the first step of the marketing research process.

Step-by-step explanation:

During the first step of the marketing research process, a common mistake that marketing managers tend to make is jumping to conclusions.

This means that they may rush to make assumptions or judgments about the problem or the target market without thoroughly analyzing the data or conducting proper research.

Jumping to conclusions can lead to inaccurate insights, ineffective marketing strategies, and wasted resources. It is important for marketing managers to take the time to gather and analyze relevant data, define the problem clearly, and generate unbiased hypotheses before drawing any conclusions or making decisions.