Final answer:
Secondary data comes from previously collected sources such as company records, government publications, and academic research, but not directly from surveys which are primary data.
Step-by-step explanation:
Potential sources of secondary data include Company records, Government publications, and Academic research. Secondary data is information that has been collected by someone else and then used by a researcher for a different purpose. Such data can come from a variety of sources:
- Company records, which include annual reports, financial statements, and customer databases, can provide insights into business performance and market trends.
- Government publications often contain demographic data, economic statistics, health information, and more, which are collected and published by various government agencies.
- Academic research encompasses peer-reviewed academic publications like journal articles, conference papers, and books that synthesize and offer analyses based on primary data or other secondary sources.
Surveys, on the other hand, are typically considered primary data when they are directly conducted and collected by the researcher to answer their specific research questions.
SUMUP of potential sources of secondary data:
- Company records
- Government publications
- Academic research