Question

In the marketing research process, what specifies which information will be obtained and how it will be obtained?

A) Research hypothesis
B) Data collection
C) Research plan
D) Research objective

Answer 1

The specific information and methods for obtaining data in the marketing research process is specified by the research plan.

Step-by-step explanation:

In the marketing research process, the specific information that will be obtained and how it will be obtained is specified by the research plan. The research plan outlines the methods and techniques that will be used to collect data, such as surveys, interviews, or observations.

It also determines the sample size and selection process. By following the research plan, researchers can gather the necessary data to answer their research objective, which is the overall goal of the study.