Final answer:
Reducing the number of research objectives in a marketing research process leads to a faster research process, reduced cost, and may lead to higher response rates due to more concise and relevant questioning.
Step-by-step explanation:
The benefits of reducing the number of research objectives at the start of the marketing research process include a faster research process, reduced cost, and potentially higher response rates.
When research objectives are narrowed down, the focus of the study becomes clearer, which allows for quicker data collection and analysis since the scope is more defined.
This not only accelerates the overall process but also requires fewer resources, hence reducing the cost.
Furthermore, a more targeted survey or research instrument can lead to higher response rates as respondents are more likely to engage with concise and relevant questionnaires.
Option A) A faster research process is achieved as a benefit of reducing research objectives because it streamlines the focus and enables quicker data gathering and analysis.
Option B) Reduced cost is a result of narrowing the scope of research, which implies less time and fewer resources needed, thus saving on the overall expenses of the research project.
Option D) The benefit of higher response rates may be seen as participants are more likely to complete shorter surveys that are to the point and less time-consuming.