Question

The Clothing Company sent e-mails with two different subject lines. Five hundred customers received one that said "20% Off and Free Shipping," while another 500 received one that said "Big Sale." The rest of the e-mail message was the same. Marketing managers then compared how many customers from each group clicked through to the Clothing Company from the email. To do their market research, the Clothing Company used ______.

A) Experimental research
B) A/B testing
C) Survey research
D) Case study research

Answer 1

The Clothing Company used A/B testing to compare the effectiveness of two different email subject lines on customer click-through rates.

Step-by-step explanation:

In the scenario provided, the Clothing Company compared the effect of two different email subject lines on customer click-through rates by sending one version to a set of customers and another version to another set. This method is known as A/B testing, which is a type of experimental research that involves comparing two or more versions of a variable to see which one performs better in a controlled environment. In A/B testing, two variants (A and B) are tested against each other to determine which is more effective. It is a widely used technique in marketing to improve the effectiveness of marketing materials, including email campaigns.