Final answer:
The ultimate purpose of a marketing information system (MIS) is to provide valuable insights for decision-making.
Step-by-step explanation:
The ultimate purpose of a marketing information system (MIS) is to provide valuable insights for decision-making. A MIS is a system that collects, organizes, and analyzes data from various sources to support marketing planning and strategy development. It helps businesses make informed decisions by providing information on customer behavior, market trends, and competitor analysis.
For example, a company can use a MIS to track and analyze customer demographics, purchase history, and preferences. With this information, the company can develop targeted marketing campaigns and tailor their products or services to better meet customer needs.