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A(n) _____ is a group of customers who provide information on a continuing basis.

A) Survey
B) Focus group
C) Panel
D) Sample

User Awiseman
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Final answer:

A panel is a group of customers who provide ongoing information for research purposes, allowing the study of trends and behaviors over time. It contrasts with a survey, which collects data from a representative sample to generalize findings to a larger population.

Step-by-step explanation:

A panel is a group of customers who provide information on a continuing basis. By engaging a panel, researchers and companies have the opportunity to gather data consistently over time from the same group of individuals. This allows for monitoring changes and trends among a specific demographic or consumer base. Panels are essential in market research as they help to understand consumer behaviors, preferences, and attitudes towards products or services.

In a survey, a small sector of the population, known as a sample, is chosen to represent a larger group. An effective sample reflects the characteristics of the larger population so that the data collected can be generalized to the wider group. In a random sample, every individual has an equal chance of being selected, which helps in reducing selection bias and improving the reliability of the survey results.

User Amit Portnoy
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