Question

If the marketing manager of a bakery says, "I think customers will prefer our new whole wheat bread recipe. Let's make up a batch of the bread and test it compared to our current recipe. If more than half the customers prefer it, we will change to the new recipe." It sounds like this manager has developed and plans to test ______.

A) A marketing plan
B) A research hypothesis
C) A competitive strategy
D) A survey questionnaire

Answer 1

The marketing manager has developed and plans to test a research hypothesis.

Step-by-step explanation:

The marketing manager of the bakery has developed and plans to test a B) A research hypothesis. The hypothesis being tested is whether customers will prefer the new whole wheat bread recipe compared to the current recipe. The manager wants to make a batch of the new bread and test it with customers. If more than half of the customers prefer the new recipe, the manager plans to change to the new recipe.