Final answer:
Peter is talking to a group of men and women, appealing to their religious beliefs and portraying the crusading movement as popular and virtuous.
Step-by-step explanation:
Peter is talking to a group of men and women as he gives a speech to attract them to go on crusade. His speech fits his audience by appealing to their religious beliefs and portraying the crusading movement as popular and virtuous, which aligns with the perception of western Christian society at the time.