Question

Brand communities can be fairly independent from the company behind the brand or can have the active support and involvement of company management.

A) True
B) False

Answer 1

Brand communities can be fairly independent or have the active support and involvement of company management.

Step-by-step explanation:

Brand communities can have varying levels of independence from the company behind the brand. Some brand communities are fairly independent and operate without active support or involvement from company management. In contrast, other brand communities have the active support and involvement of company management. Therefore, the statement is true.