Question

How is conversation marketing different from traditional marketing?

A) Customers in conversation marketing merely want to get information about companies and products and do not offer feedback.
B) Traditional marketing is bi-directional, while conversation marketing is unidirectional—it flows from the consumers to the company.
C) In conversation marketing, customers participate interactively in the marketing process.
D) Product promotion can be done in a more direct and obvious manner as opposed to the indirect, low-key approach that is adopted in traditional marketing.
E) In conversation marketing, customers join networks to be passive recipients of advertising messages.

Answer 1

Conversation marketing is different from traditional marketing as it involves active customer participation and interaction, direct product promotion, and customer engagement through networks.

Step-by-step explanation:

Conversation marketing is different from traditional marketing in several ways:

1. In conversation marketing, customers actively participate and interact with the marketing process, whereas in traditional marketing, the flow of information is unidirectional from the company to the consumers.
2. Conversation marketing allows for direct and obvious product promotion, while traditional marketing often adopts an indirect, low-key approach.
3. Customers in conversation marketing join networks and engage with advertising messages, while in traditional marketing, customers are often passive recipients of advertising messages.

Overall, conversation marketing focuses on engaging customers and building relationships through interactive communication, whereas traditional marketing is more focused on broadcasting messages and generating sales.