Final answer:
For successful blogging, choose a business-related purpose significant to both your company and audience, maintain an objective stance with an authentic voice, and engage readers with a clear call to action.
Step-by-step explanation:
Adapting the three-step writing process for successful blogging entails choosing a business-related purpose that is not only important to your company but also resonates with your intended audience.
In blogging, it's essential to keep your audience in mind and to select a tone that is appropriate for them—one that blends ethos with an authentic voice.
This means that an objective stance is preferred over an impersonal “corporate” voice, and hyperlinks to related content, when used effectively, can enrich your post and serve as supporting evidence rather than lead your audience away.
A successful business blog should be crafted with an engaging narrative, accompanied by multimedia elements such as images or videos, short paragraphs for readability, and should include a call to action that is clearly communicated.
Moreover, using newsfeed options can keep your audience informed and engaged, rather than being intrusive, if implemented thoughtfully.
Therefore, the correct answer in this context would be E) Choose a business-related purpose that is important to your company and to your chosen audience.