The Scenario: Your cousin Caleb has a dog-walking business, and you'd like to start one in your own neighborhood. Caleb has had his business for more than a year and has experimented with different prices for his services. He is willing to share what he has learned with you as you begin to plan your business. The Project: Use the information provided in the Performance Task to learn more about your competition and the costs of your business. See what you can discover by looking at Caleb's sales records to help you decide how to set up and price your own dog-walking services. Use the questions below to help you gather information and get your new business off to a profitable start.