Question

Which business demonstrates the use of information systems for customer and supplier intimacy?

A) Wal-Mart's RetailLink system.
B) the Mandarin Oriental hotel's customer-preference tracking system.
C) Verizon's Web-based digital dashboard.
D) Apple Inc.'s iPod.

Answer 1

Wal-Mart's RetailLink system demonstrates the use of information systems for customer and supplier intimacy.

Step-by-step explanation:

The business that demonstrates the use of information systems for customer and supplier intimacy is Wal-Mart's RetailLink system. This system allows Wal-Mart to share real-time sales data with its suppliers, which helps them to anticipate demand and manage inventory more efficiently. It also enables Wal-Mart to gather data on customer preferences and behavior, allowing them to tailor their offerings to individual customers.