Final answer:
The main concern for a firm when deciding where its advertisements will run is the relevance to the target audience. This is because ads should reach potential customers who have an interest in the product or service, increasing the likelihood of marketing success. The correct option is A.
Step-by-step explanation:
When a firm decides where its advertisements will run, one major concern is A) Relevance to target audience. Advertisements are most effective when they reach potential customers who are most likely to be interested in the product or service offered. For example, advertising footwear in a sports magazine or on a sports website could be more effective because the audience has an inherent interest in sports-related products, making the ads more relevant to them.
B) Avoidance of certain text content is not the concern mentioned in the options. While it is important that the ad content itself is appropriate and doesn't include anything offensive or misleading, this is a broader issue related to ad creation rather than specificity of ad placement.
C) Ad budget allocation is also a concern, as firms must distribute their advertising funds wisely among different media channels to maximize impact while staying within financial constraints. However, this refers to the overall spend across channels rather than the relevance to the target audience within specific ad placements.
Lastly, D) Ad frequency is a concern because too many repetitions of an ad can cause annoyance, whereas too few may fail to make an impression. However, this is related to how often the ad is run, as opposed to where it is placed.
In terms of global implications, where ads are placed can impact brand image and reach. Placing ads in media that has a global reach can increase brand exposure but must be mindful of cultural differences.