Final answer:
A tech vendor can use Gartner for market insights, understanding trends, and to guide strategic planning. Analyzing reports like the one on slow tablet sales in 2015 informs product and market decisions. Gartner's data aids in improving competitiveness in the technology sector.
Step-by-step explanation:
A tech vendor could use Gartner as a resource for making informed business decisions, understanding market trends, and improving their products and strategies.
For example, by analyzing the Gartner report from 2015 that states tablet sales continue to be slow, a tech vendor can deduce that investing heavily in tablets might not be a wise decision during that period. Instead, they could focus on alternative products that are showing more promising growth or market demand.
Gartner's research and reports can also aid a tech vendor in identifying the strengths and weaknesses of their current offerings and compared to their competitors. This can enable a vendor to improve their technology, adjust their marketing strategy, or explore new market segments. In addition, Gartner's insights help vendors anticipate future trends and prepare accordingly.
Ultimately, leveraging the valuable information Gartner provides can lead to better strategic planning and increased competitiveness in the tech industry.