Final answer:
A company using the Brazilian rainforest to encourage recycling in its marketing is an example of cause-related marketing. This strategy can evoke an emotional response, promoting environmental stewardship and sustainability, aligning with global environmental protection efforts.
Step-by-step explanation:
When a company references the Brazilian rainforest in its marketing campaign to promote recycling, this is an example of cause-related marketing. Cause-related marketing involves marketing efforts that are tied to social issues or causes. This approach can evoke an emotional response and a sense of pride in consumers, motivating them to change their behavior towards a more environmentally friendly one.
By tying a product or brand to environmental advocacy, companies can create a positive image that leverages modern conscientious consumerism. However, such environmental stewardship needs to be genuine to avoid accusations of greenwashing, where a company gives a misleading impression of their environmental impact or commitments. The proper labeling of products, as reinforced by international agreements and environmental treaties, can help to underpin the authenticity of such marketing endeavors.
In this context, the reference to the Brazilian rainforest aligns with global efforts towards sustainability and environmental protection. Such marketing campaigns can support larger movements, like reducing deforestation and preserving biodiversity, which are essential for industries such as agriculture and tourism in low-income countries.