Question

What are the key steps in planning and implementing a social responsibility campaign?

A. Conduct marketing research to determine target market awareness and acceptance of the campaign.
B. Determine the appropriate advertising channels to communicate the message to the target audience.
C. Brand the social responsibility campaign.
E. Determine how you will assess the campaign to determine its overall effectiveness.

Answer 1

The key steps in planning and implementing a social responsibility campaign are conducting marketing research, determining the appropriate advertising channels, branding the campaign, and assessing its effectiveness.

Step-by-step explanation:

The key steps in planning and implementing a social responsibility campaign are:

1. Conduct marketing research to determine target market awareness and acceptance of the campaign. This involves gathering information about the target audience, their attitudes and behaviors, and their level of awareness about the social issue or cause.
2. Determine the appropriate advertising channels to communicate the message to the target audience. This includes selecting the most effective mediums such as television, social media, or print ads to reach and engage the target audience.
3. Brand the social responsibility campaign by creating a compelling and memorable campaign name, logo, and visual identity. This helps to establish a strong brand presence and recognition.
4. Determine how you will assess the campaign to determine its overall effectiveness. This involves setting specific goals and measuring the campaign's impact, such as increased awareness, behavior change, or community engagement.