Final Answer:
1. If Marriott decides to hire a marketing director to plan and implement marketing activities only for Moxy Hotels, this would be an example of a Centralized organizational structure (option A).
2. If Marriott should decide to have the marketing department in its headquarters group manage all marketing activities for Moxy Hotels, this would be an example of a Centralized organizational structure. (option A).
3. If Moxy needs to make decisions that are informed and responsive to local needs, it would be most effective if Marriott implemented a Decentralized organizational structure to manage the marketing activities for Moxy Hotel (option B).
Step-by-step explanation:
1. In the scenario where Marriott decides to hire a marketing director exclusively for Moxy Hotels, this represents a centralized organizational structure. Centralized structures involve decision-making authority concentrated at the top of the organization, in this case, within the headquarters of Marriott. The marketing activities for Moxy Hotels would be planned and implemented under the centralized control of Marriott's overall marketing strategy thus option A is correct.
2. If Marriott opts to manage all marketing activities for Moxy Hotels through its headquarters group, it continues to demonstrate a centralized organizational structure. This approach implies that decisions regarding marketing strategies and activities for Moxy Hotels are made centrally at Marriott's headquarters, maintaining a uniform and centralized control over these functions thus option A is correct.
3. To make decisions informed and responsive to local needs, the most effective approach for Marriott would be to implement a decentralized organizational structure for managing the marketing activities of Moxy Hotel. Decentralization involves dispersing decision-making authority to local or specialized units. This would enable Moxy to adapt its marketing strategies to better suit local conditions and preferences, fostering responsiveness to the specific needs of each market thus option B is correct.
In summary, the choice of centralized or decentralized organizational structures depends on the level of control and adaptability required in managing marketing activities. A centralized approach ensures consistency and uniformity, while decentralization allows for flexibility and responsiveness to local nuances.