Question

The impact of technological forces on consumer behaviors has been broad and significant. Which one of the following statements is correct regarding the impact of technological forces on consumers and marketing?

A. Technology has decreased consumers' reliance on online shopping and e-commerce.
B. Technological advancements have had no noticeable effect on consumers' buying habits.
C. Technology has made consumers more demanding for convenient and personalized shopping experiences.
D. Technological forces have primarily caused consumers to abandon digital devices for traditional forms of marketing.

Answer 1

The impact of technology on consumer behavior is that it has made shoppers expect more convenience and personalization in their buying experiences, not lessened online shopping or reverted them to traditional marketing.The correct answer is option C

Step-by-step explanation:

The correct statement regarding the impact of technological forces on consumers and marketing is C. Technology has made consumers more demanding for convenient and personalized shopping experiences. Technological advancements, particularly in communications technologies like the internet, have enabled consumers to engage in online shopping and e-commerce on a global scale.

This has increased competition for local retail businesses and intensified market dynamics in business-to-business scenarios. Furthermore, technology has led to more sophisticated consumer behaviors, with expectations for convenience, personalization, and immediate gratification in their shopping experiences becoming the norm.The correct answer is option C