Question

From the following list of marketing questions asked by a marketer of chip snacks, which is related to the Environmental & SWOT Analysis element of the marketing plan?

A. What kind of advertising can I use to reach my target market? B. What are the most popular chip snacks in my area, and how are tastes changing?
C. How will I measure my success in achieving my sales objectives?
D. Who will be responsible for fielding questions from retailers and consumers?
E. What is appropriate pricing for the chip snack product line?

Answer 1

The question related to environmental and SWOT analysis is about identifying the most popular chip snacks and changing consumer tastes, as it directly involves analyzing market trends and the competitive landscape, which are external factors that form part of the opportunities and threats in a SWOT analysis.

Step-by-step explanation:

From the list provided, the question most related to the Environmental and SWOT Analysis element within a marketing plan is B: "What are the most popular chip snacks in my area, and how are tastes changing?" This question directly pertains to the analysis of the external environment, which includes understanding changes in consumer preferences (part of Opportunities and Threats in SWOT) and the competitive landscape. A SWOT analysis encompasses strengths, weaknesses, opportunities, and threats, and asking about popular snacks and changing tastes covers the opportunities (or threats) component of that analysis, giving insight into market trends and potential adjustments a company might need to make in response.

By identifying these factors, a marketer can determine strategic moves that align with the company's internal capabilities (strengths and weaknesses) and the external competitive environment to optimize their marketing strategy and product offering.