Question

With this marketing strategy, companies link their products to an issue, belief, or perspective.

A. Cause marketing.
B. Sustainability marketing.
C. Product differentiation.
D. Mass marketing.

Answer 1

Cause marketing is when companies link their products to an issue, belief, or perspective to generate goodwill and create a positive brand image.

Step-by-step explanation:

The marketing strategy in which companies link their products to an issue, belief, or perspective is called cause marketing.

Cause marketing involves associating a company or product with a social cause or charity in order to generate goodwill and create a positive brand image. This strategy aims to appeal to consumers who care about the cause and are more likely to support a brand that aligns with their values.