Question

Marketers' response to planned obsolescence claims is that they are simply responding to consumers' constant desire to have the latest and greatest versions of products. Marketers' response to claims of poor service to disadvantaged consumers is that government regulators are there to protect against this and they do an effective job in that capacity. Marketers' response to too few social goods is that they and the purchasing consumers should share responsibility for paying the full social costs of their products. The marketers' response to too much political power is that while American industries do promote their own interests, government regulators are empowered to strike a balance between the interests of big business and the public good. Marketers' response to claims of cultural pollution is that their marketing campaigns are not intended for all consumers and that advertising extends culture by making radio and television free to users. Furthermore, today's technology enables consumers to avoid marketing and advertising if they choose.

How do marketers respond to charges of planned obsolescence?

A) Consumers dislike constant style changes.
B) It promotes the all-American value of consumerism.
C) Consumers get tired of old goods.

Answer 1

Marketers respond to charges of planned obsolescence by stating that they are simply responding to consumers' constant desire for new and improved products.

Step-by-step explanation:

Marketers respond to charges of planned obsolescence by stating that they are simply responding to consumers' constant desire to have the latest and greatest versions of products. They argue that consumers get tired of old goods and prefer constant style changes. By continuously improving and updating their products, marketers claim to fulfill consumers' demands.