Question

It is important for a company to be able to measure the efficiency and effectiveness of its marketing mix strategy. Therefore, the company must identify an appropriate set of metrics for measuring how well it is doing with each of its marketing mix variables. Select the metrics listed that would be appropriate for measuring the success of a company's activities related to the promotion variable.

A) Sales Revenue
B) Website Traffic
C) Customer Engagement
D) Employee Satisfaction

Answer 1

The appropriate metrics for measuring the success of a company's activities related to the promotion variable are sales revenue, website traffic, and customer engagement.

Step-by-step explanation:

The appropriate metrics for measuring the success of a company's activities related to the promotion variable are:

1. Sales Revenue: This metric reflects the financial impact of the promotional activities and indicates the effectiveness of generating revenue through marketing efforts.
2. Website Traffic: By tracking the number of visitors to the company's website, it can be determined how well the promotional activities are driving traffic to the site.
3. Customer Engagement: Measuring the level of customer involvement, such as participation in contests, surveys, or social media interactions, helps assess the effectiveness of the promotion strategies in engaging the target audience.