Question

Indicate which component of the typical marketing plan would include the information elements listed.

1. Threats in the environment and industry
2. Quantitative measures of what is to be achieved
3. Assessment of target markets
4. Summary of key points
5. Financial controls Marketing mix

A. Marketing objective
B. SWOT analysis
C. Executive summary
D. Performance evaluation
E. Environmental Analysis
F. Marketing strategies

Answer 1

The marketing plan components matched with the provided information elements are: SWOT analysis or Environmental Analysis for threats, Marketing objectives for quantitative achievements, Marketing strategies for target market assessment, Executive summary for key points, and Performance evaluation for financial controls and Marketing mix.

Step-by-step explanation:

The components of a typical marketing plan with the information elements listed above are matched as follows:

1. Threats in the environment and industry would be included in the SWOT analysis (B) or Environmental Analysis (E).
2. Quantitative measures of what is to be achieved would be included in the Marketing objectives (A).
3. Assessment of target markets would be part of the Marketing strategies (F).
4. Summary of key points would be found in the Executive summary (C).
5. Financial controls and Marketing mix would be part of the Performance evaluation (D).

Each element serves a particular purpose in a marketing plan, helping to give a clear roadmap for the strategy to be implemented. A detailed design encompasses a market analysis and specifies shapes and dimensions of all physical components, which can inform parts of the marketing mix.