Question

The net price a business can derive from the use of indirect marketing channels is much higher than that with other channel types?

A) Ture
B) False

Answer 1

The statement is false. Sellers in the goods market may be willing to sell for less than the equilibrium price for various reasons.

Step-by-step explanation:

The statement is false. In the goods market, sellers may be willing to sell for less than the equilibrium price for a variety of reasons. Some sellers may be trying to attract new customers or increase their market share, while others may be looking to clear out excess inventory or generate cash flow.

For example, during a seasonal sale, a clothing retailer may sell items at a discounted price to attract customers and stimulate sales. This temporary lowering of prices below the equilibrium price allows the retailer to clear out old inventory and make room for new merchandise.

In conclusion, sellers in the goods market are not always unwilling to sell for less than the equilibrium price, as there are various factors and strategies that can influence their pricing decisions.