Question

Which of the following is an example of an indirect B2C marketing channel?

A) Apparel retailer UrbanScene elected to close all its brick-and-mortar stores and sell products only through its online storefront.
B) GTB Computers uses its own sales force to initiate sales contacts, but uses external local dealers to provide products and after-sales services.
C) More4Less.com buys products from manufacturers and sells them to consumers through its Web site.
D) Wellspring Cosmetics sells its products exclusively through its monthly catalogs, mailed to a subscriber list.
E) Radix Inc., a manufacturer of automotive parts, sells its products to a number of automobile companies.

Answer 1

The indirect B2C marketing channel example is GTB Computers utilizing external local dealers to sell and service products to consumers.The correct answer is option B.

Step-by-step explanation:

An example of an indirect B2C marketing channel would be option B) GTB Computers uses its own sales force to initiate sales contacts, but uses external local dealers to provide products and after-sales services. This is an indirect channel because the manufacturer uses intermediaries (local dealers) to sell its products to the consumers.

Direct channels involve selling products directly to consumers without the use of intermediaries, such as in options A), C), and D). Option E) is an example of business-to-business (B2B) marketing, since the transaction is between a manufacturer and automobile companies, not consumers.The correct answer is option B.