Question

Which of the following benefits with respect to a customer's service needs and expectations must a business consider to determine if a channel system is viable?

A) Availability/delivery
B) Image benefits
C) Product assortment
D) Product form
E) Product quality

Answer 1

A business should consider availability/delivery, product assortment, and product quality when determining if a channel system is viable.

Step-by-step explanation:

The benefits that a business should consider when determining if a channel system is viable with respect to a customer's service needs and expectations include:

1. Availability/delivery: This refers to how easily and quickly the customer can access the product. For example, if a business offers multiple delivery options such as express shipping, it can meet the customer's expectation of timely delivery.
2. Product assortment: This refers to the variety of products available to the customer. A business with a wide range of options can better cater to different customer preferences and needs.
3. Product quality: This is an important consideration as customers expect products to meet certain quality standards. A business should ensure that its channel system can deliver high-quality products to satisfy customer expectations.