Question

Shutterfly enjoys a market share of more than 50 percent. Much of its success can be traced to its effective strategic planning process. Read the following descriptions of elements that are part of the company's strategic planning process. Then select the appropriate part of the strategic planning process for each element.

1. Shutterfly aims to help customers share life's joy and strengthen personal connections.__________.
2. The target market for photo books consists of ""chief memory officers,"" women between the ages of 25 and 50 years old.__________.
3. Shutterfly constantly improves its technology for helping customers create all kinds of personalized products through online design.__________.
4. Wedding Paper Divas, a division of Shutterfly, markets stylish wedding invitations for consumers who want unique and exclusive custom-designed, custom-printed products.__________.

A. Mission statement.
B. Target market identification.
C. Technological advancement.
D. Market segmentation and product specialization.

Answer 1

Shutterfly's strategic planning process involves a mission statement, target market identification, technological advancement, and market segmentation/product specialization.

Step-by-step explanation:

Shutterfly aims to help customers share life's joy and strengthen personal connections. Mission statement.The target market for photo books consists of "chief memory officers," women between the ages of 25 and 50 years old. Target market identification.Shutterfly constantly improves its technology for helping customers create all kinds of personalized products through online design. Technological advancement.Wedding Paper Divas, a division of Shutterfly, markets stylish wedding invitations for consumers who want unique and exclusive custom-designed, custom-printed products. Market segmentation and product specialization.