Question

Which of the following is true of improving cost efficiency of the marketing process?

A) For undifferentiated products, customers' transaction costs are high even when availability is unrestricted.
B) If a business does not make products available at customers' preferred points of purchase, it lowers the cost of the transaction.
C) Customer value can be increased by lowering the cost of reaching customers.
D) The general assumption is that the more intermediaries a channel system has, the lower the total cost of purchase.
E) The more undifferentiated a product is, the greater its perceived value.

Answer 1

Option C is true. Customer value can be increased by lowering the cost of reaching customers.

Step-by-step explanation:

Of the statements given, option C is true. Customer value can indeed be increased by lowering the cost of reaching customers. When marketing efforts are streamlined and more efficient, the costs associated with reaching customers and promoting products can be reduced. This can lead to higher customer satisfaction and increased value.