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Which type of marketing channel allows a manufacturer to have the highest degree of control over service quality?

A) Direct
B) Indirect
C) Value-added
D) Mixed
E) Intermediate

1 Answer

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Final answer:

A Direct marketing channel allows a manufacturer to have the most control over service quality, as it involves selling directly to the end user without intermediaries, enabling control over the entire customer experience.

Step-by-step explanation:

The type of marketing channel that allows a manufacturer to have the highest degree of control over service quality is the Direct channel. In a direct marketing channel, the manufacturer sells products or services directly to the end user without intervening intermediaries. This allows the manufacturer to manage all aspects of the customer experience, from marketing to sales to customer service. This can lead to higher service quality as the manufacturer can ensure consistent standards are met throughout the customer journey.

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