Question

Why might a business use a combination of direct, indirect, and mixed marketing channel systems?

A) To attain maximum profits at minimum cost
B) To lower the risk of distributing products to end-users
C) To reach different target markets cost effectively and to deliver the service level expected by target customers D) To comply with legal requirements that limit a business from having too much control over the distribution of products to consumers
E) To have total control over the quality of customer service

Answer 1

A business might use a combination of direct, indirect, and mixed marketing channel systems to reach different target markets, attain maximum profits, and lower the risk of distributing products to end-users.

Step-by-step explanation:

A business might use a combination of direct, indirect, and mixed marketing channel systems for several reasons:

1. To reach different target markets cost effectively and to deliver the service level expected by target customers: By utilizing a combination of direct, indirect, and mixed marketing channels, a business can effectively reach different segments of their target market and provide the level of service that each segment expects.
2. To attain maximum profits at minimum cost: Using a combination of marketing channel systems allows a business to leverage the strengths of each channel to optimize profits while keeping costs as low as possible.
3. To lower the risk of distributing products to end-users: Having a mix of marketing channels helps spread the risk associated with product distribution, as relying on a single channel can be risky in case of disruptions or changes in consumer behavior.