Final answer:
A channel system should enhance customer value by increasing customer benefits, lowering customer cost of purchase, or both.
Step-by-step explanation:
The statement is true. A channel system should enhance customer value by increasing customer benefits, lowering customer cost of purchase, or both. By offering better products or services, businesses can increase the benefits that customers receive.
Additionally, by lowering the cost of purchase through discounts or promotions, businesses can also enhance customer value. Therefore, both options are valid ways to enhance customer value.