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"Paterson Inc. is a business that purchases computers, printers, modems, fax machines, software, and telecommunications equipment from several manufacturers and markets them as complete (bundled) customized systems to small businesses to meet their specific needs. What type of channel intermediary is Paterson Inc.?

A) Original equipment manufacturer
B) Value-added reseller
C) Sales agent
D) Wholesaler
E) Distributor"

User AKKO
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1 Answer

3 votes

Final answer:

Paterson Inc. functions as a B) Value-added reseller.

Step-by-step explanation:

Paterson Inc. operates as a value-added reseller by assembling various components from different manufacturers into customized systems for small businesses, providing added value by tailoring solutions to meet specific needs.

As a value-added reseller, Paterson Inc. plays a crucial role in the distribution channel, integrating disparate products into comprehensive systems while adding value through customization, customer support, and specific packaging or bundling that caters to the demands of small businesses.

The correct answer is B) Value-added reseller.

User Icedcoffee
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