Final answer:
In channel performance, customer reach refers to service quality, which indicates how effectively a company can attract and service customers through its distribution channels.
Step-by-step explanation:
As an operational component of channel performance, customer reach refers to service quality. Customer reach is the ability of a company to attract and serve potential and existing customers through its distribution channels. It represents how effectively a company can make its products or services available to consumers and is a key element of a firm's overall marketing strategy.