Final answer:
Advertisers may mislead the public by using exaggeration and ambiguity in their advertisements for health and fitness products. However, they are not allowed to present false facts. It is important for consumers to be aware of these tactics and be cautious when making purchases.
Step-by-step explanation:
Advertisers may mislead the public in an effort to sell health and fitness products by using techniques such as exaggeration and ambiguity in their advertisements. They are allowed to make claims that are not necessarily false but are exaggerated or ambiguous. However, they are not permitted to make untrue facts about the product's performance. The Federal Trade Commission (FTC) checks factual claims to some extent. It is important for consumers to be aware of these advertising tactics and exercise caution when making purchasing decisions.