Final answer:
True, the consistent use of keywords can positively impact a website's position on SERPs by indicating relevancy to search engines, which consider keywords as a ranking factor in their complex algorithms.
Step-by-step explanation:
It is true that consistent use of keywords throughout a website can improve the search engine results page (SERP). Including relevant keywords within the content of a website signals to search engines what that content is about, improving the likelihood that the site will come up in searches related to those terms. Search engines use complex algorithms to determine the ranking of pages, taking into account factors such as the relevance of keywords, the quality of content, and the website’s structure and user experience.
While paid advertisements, popularity, and web interconnectivity are also factors in search engine rankings, the strategic use of keywords remains a fundamental aspect of search engine optimization (SEO). By implementing the SIFT method, you can identify crucial keywords used by less credible sources to then use within academic databases or more legitimate contexts.