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The ______ measures how long a firm will be deprived of cash if it increases its investment in inventory in order to expand customer sales.

A) Payback period
B) Cash conversion cycle
C) Return on investment
D) Depreciation period

User Mete
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Final answer:

The cash conversion cycle measures how long a firm will be deprived of cash if it increases its investment in inventory in order to expand customer sales. Option B

Step-by-step explanation:

The cash conversion cycle measures how long a firm will be deprived of cash if it increases its investment in inventory in order to expand customer sales. It is a financial metric that calculates the time it takes for a company to convert its investment in inventory into cash from sales. The cash conversion cycle includes three main components:

Days inventory outstanding (DIO): the average number of days it takes for inventory to turn into sales.

Days sales outstanding (DSO): the average number of days it takes for a company to collect cash from its customers.

Days payable outstanding (DPO): the average number of days it takes for a company to pay its suppliers.

By measuring the cash conversion cycle, a firm can assess how efficiently it manages its working capital and how long it takes to convert inventory into cash. Option B

User Taras Mankovski
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