Question

The ______ the value of the user's switching cost, the ______ they're likely to consider the staying power of any offering before choosing to adopt it.

A) Higher, less
B) Higher, more
C) Lower, less
D) Lower, more

Answer 1

The higher the value of the user's switching cost, the less likely they are to consider the staying power of any offering before choosing to adopt it.

Step-by-step explanation:

The correct answer is A) Higher, less.

The higher the value of the user's switching cost, the less likely they are to consider the staying power of any offering before choosing to adopt it. In other words, if the cost of switching to a different product or service is high, the user will be less likely to consider alternatives and more likely to stick with their current choice.

For example, let's say a customer has been using a certain software program for many years. The program has a high switching cost, meaning that if the customer were to switch to a different program, they would need to spend time and money to learn the new program and transfer their data. In this case, the customer is more likely to stay with their current program and not consider alternatives because the cost of switching is high.