Final answer:
In competitive markets, users gain benefits from interacting with a similar category of users, known as indirect exchange benefits.
Step-by-step explanation:
In competitive markets, users gain benefits from interacting with a similar category of users. This is called indirect exchange benefits. Market exchange is the most common form of transaction among strangers, where participants are motivated by self-interest and desire to get more than they give. However, in relationships and social exchanges, people are motivated to maximize the benefits and minimize the costs, preferring to have more benefits or nearly equal costs and benefits.