Final answer:
Social facts must be treated as things because they have a real, coercive power and exert control over individuals. They shape behavior and have a significant influence on society.
Step-by-step explanation:
Durkheim argued that social facts help shape behavior because they have a real, coercive power. Social facts are the laws, morals, values, religious beliefs, customs, fashions, rituals, and all of the cultural rules that govern social life. These social facts have a significant influence on individuals, exerting control and shaping their actions within society.