Question

The essence of marketing lies in building relationships. The major focus of the marketer's efforts is to build and maintain positive relationships with the firm's customers. Relationship marketing is the means through which the marketer is able to build long-term, mutually beneficial arrangements with the firm's customers.Which of the following statements is correct in regards to relationship marketing?

A) Relationship marketing is not essential for business success.
B) Building positive customer relationships is a primary focus of marketing.
C) Marketers should only focus on short-term transactions.
D) Relationship marketing is primarily about one-time sales.

Answer 1

Building positive customer relationships is a primary focus of marketing.

Step-by-step explanation:

Building positive customer relationships is a primary focus of marketing. Marketers aim to establish long-term, mutually beneficial arrangements with customers through relationship marketing. This strategy helps companies retain repeat customers, enhance their reputation, and drive recommendations. By prioritizing customer relationships, marketers can foster customer loyalty and achieve business success.