Final answer:
Activities that are part of the Iams marketing mix include setting the prices of their pet foods and conducting market research. The marketing mix involves the 4 P's—Product, Price, Place, Promotion—used to promote a brand or product.
Step-by-step explanation:
The activities that would be considered part of the Iams marketing mix are:
- Setting the prices of Iams pet foods.
- Conducting market research on pet owners' preferences.
Developing new pet food formulations might be considered a part of product development, which indeed affects the marketing mix but isn't directly one of the traditional 4 P's—Product, Price, Place, Promotion—by itself.
Manufacturing the pet food products is part of the production process, not the marketing mix.
The marketing mix focuses on the set of actions, or tactics, a company uses to promote its brand or product in the market.
Physical aspects of a product, which include its packaging and features (nonstick surface, freezer-to-microwave), are part of the 'Product' element of the 4 P's and directly impact the marketing.
To increase demand for their products, monopolistically competitive firms can engage in various strategies aside from advertising, such as improving product quality, differentiating their products, and enhancing customer service.