Final answer:
Brand Association is the correct answer, used to link the new baby food with Beech-Nut and Goya brands. This advertising strategy creates a connection in the consumers' minds, transferring established trust to the new product.
Step-by-step explanation:
To create a TV commercial that links the new baby foods with the well-known brands Beech-Nut and Goya, the appropriate variable to use would be B) Brand Association. Brand association is a powerful marketing tool that connects a new product with established and trusted brands in the minds of consumers. By leveraging the existing recognition and positive attributes of Beech-Nut and Goya, the commercial would aim to transfer some of their goodwill and customer loyalty to the new baby food product.
Consider the practice of synergistic advertising practices, as mentioned in Naomi Klein's text, which ensures conveying a cohesive message across various platforms. The TV commercial could feature imagery of healthy, happy babies enjoying the new food, with clear visual references to Beech-Nut and Goya products, thus reinforcing the association. This connection could help in signaling to parents that the new baby foods share the same values of quality and trustworthiness, important factors in the decision-making process for baby food purchases.