Question

You've been hired as the marketing manager for Beech-Nut Goya. Before you create a marketing mix, you need to define the target market of consumers for your new baby food products. You should consider all of the following characteristics when defining your target market except___________.

A) Age of the babies (infants).
B) Income level of the parents.
C) Geographic location of potential customers.
D) Types of raw materials used in the baby food.

Answer 1

The target market for Beech-Nut Goya's new baby food products should consider the age of the babies, income level of the parents, and geographic location of potential customers. The types of raw materials used in the baby food are not relevant.

Step-by-step explanation:

The correct answer is D) Types of raw materials used in the baby food. When defining the target market for Beech-Nut Goya's new baby food products, all the characteristics mentioned - age of the babies (infants), income level of the parents, and geographic location of potential customers - should be considered. However, the types of raw materials used in the baby food are not relevant factors in defining the target market.