Final answer:
In Salesforce, approving an iOS branded app allows it to be distributed within the organization while ensuring adherence to security, compliance, and brand standards.
Step-by-step explanation:
When you approve an iOS branded app in Salesforce, it means that the app has passed certain checks and requirements set by your organization within Salesforce.
This approval process is commonly part of managing mobile app distribution in a corporate environment, which may involve the Salesforce Mobile Publisher or a connected App Store.
Approving an app often allows it to be distributed through the company's private AppExchange, or ensures that it adheres to certain security and branding standards before it's released on the public App Store.
Once approved, users within the organization can download and use the app on their iOS devices, knowing that it has been vetted and is considered safe and appropriate for use within the organization's framework.
It is important to follow this process to maintain security, compliance, and brand consistency within corporate mobile app deployments.